Video Five – Meet Luboš

Introducing Luboš Heinc, Head of Mechanical Testing Service & Metallurgical Laboratory at LIBERTY Ostrava in the Czech Republic.

Luboš has been at the Ostrava site for 25 years and tells us what it was like when LIBERTY acquired the company and the passion he and his colleagues share for both their jobs and the steel industry.

The Why
Brands that earn employee trust through their commitment to the brand purpose, gain a significant advantage. As a result, we have seen employee advocates become beacons of trust on social media because they can amplify the sentiments of the brand in an authentic and believable way.
That is why we have started our own journey to create brand advocates amongst our employees.

We will be expanding the advocacy programme to other GFG brands so whether you work in LIBERTY, ALVANCE, SIMEC or one of the Family Office businesses, your chance to shine is coming.

Do you know an Everyday Hero?
If you are interested in becoming a brand advocate or you know of a colleague who you think could be one of Our Everyday Heroes, please put your hand up by emailing kim.stoute-purvis@gfgalliance.com Head of Brand Strategy.

Leave A Reply

Your email address will not be published. Required fields are marked *