Our Everyday Heroes – Video 1

We want the GFG Alliance to stand out as a global beacon and leader in creating a sustainable future for industry and society.

To that end we have given employees around the GFG Alliance the opportunity to share their GFG stories with colleagues and people outside of the business.

Over the coming months, we will be releasing videos featuring employees from around the LIBERTY Steel Group talking about their experience of working for LIBERTY.

In our very first video, we meet Regina Besta Cabakova. She’s a Process Engineer at LIBERTY Ostrava and has many great stories to share,  particularly around her personal experience of the acquisition process and subsequently her pride in working for LIBERTY Steel Group.

You can watch Regina’s Video here.

The why.

Brands that earn employee trust through their commitment to the brand purpose, gain a significant advantage. As a result, we have seen employee advocates become beacons of trust on social media because they can amplify the sentiments of the brand in an authentic and believable way.
That is why we have started our own journey to create brand advocates amongst our employees.

We will be expanding the advocacy programme to other GFG brands so whether you work in LIBERTY, ALVANCE, SIMEC or one of the Family Office businesses, your chance to shine is coming.

Do you know an Everyday Hero?

If you are interested in becoming a brand advocate or you know of a colleague who you think could be one of Our Everyday Heroes, please put your hand up by emailing kim.stoute-purvis@gfgalliance.com Head of Brand Strategy.