Video Four – Meet Cathy Bell

To mark International Womens’ Day (8th March), our latest Everyday Hero is Cathy Bell, a manager in the Research & Forensic Metallurgy team at LIBERTY Speciality Steels in Stocksbridge. Having worked for the company for over 30 years, she has been through a number of changes. In her video, Cathy discusses local ownership, despite being part of a global company.

The Why

Brands that earn employee trust through their commitment to the brand purpose, gain a significant advantage. As a result, we have seen employee advocates become beacons of trust on social media because they can amplify the sentiments of the brand in an authentic and believable way.
That is why we have started our own journey to create brand advocates amongst our employees.

We will be expanding the advocacy programme to other GFG brands so whether you work in LIBERTY, ALVANCE, SIMEC or one of the Family Office businesses, your chance to shine is coming.

Do you know an Everyday Hero?

If you are interested in becoming a brand advocate or you know of a colleague who you think could be one of Our Everyday Heroes, please put your hand up by emailing kim.stoute-purvis@gfgalliance.com Head of Brand Strategy.